Pricing art is, well, an art in itself. There are all kinds of formulas, recommendations and recipes for pricing. By the hour, by the square inch, by the clientele the venue attracts, by three times the frame cost, even by dartboard. Ultimately, the only price that matters (I argue in my public talks on the business of art) is the price a collector is willing to pay. And although art collecting can be an emotional experience where pursestrings miraculously open (being a collector myself, I have experienced this first hand! Falling head over heals for a painting or sculpture and whipping out the credit card), generally buying anything is first influenced by how much we can afford to spend.
Artists are meant to blaze creative trails in the things they create. So let's blaze a new trail today, shall we?
One painting at a time, I will begin offering personalized pricing. What the heck does that mean? It means collectors will pay shipping ($15 flat rate) plus their choice of prices, ranging from "I'm on a tight budget but I love art" all the way to "I can support the artist 100% - lucky me!", with some options in between. Just choose the painting, then choose the price. A bit radical, but this feels really, really good to my heart.
I'd love to know your thoughts - because your opinion is the only one that truly matters. :)
Congratulations to Carol! You are the winner of last week's reader giveaway. A piece of original malarkey is on its way to you!
Jen Walls and her imaJENation